Privacy Policy

Personal Information We Collect

We collect information from and about you in connection with the Services. Some of this information may be considered “personal information,” meaning it identifies you or your device or it is reasonably associated with you. We also collect, use, and disclose aggregated or deidentified data that does not reasonably identify you or your device and is not subject to this Privacy Policy. Information You Provide We collect information directly from you in a variety of ways. For example, we may collect information when you:

Register for an account, participate in interactive areas of our Services, or fill out forms on our Services;
Request additional information about our Services or sign up to receive news, information or special offers from us;
Interact with us on social media;
Purchase any product, subscription, or event ticket from us;
Attend one of our events;
Request information or assistance from us, including correspondence with our customer service teams;
Participate in or respond to surveys or requests for opinions, feedback and preferences;
Participate in events, screenings, contests, sweepstakes, or promotions.

Identifiers, such as your name, email address, phone number, and mailing address;
Demographic information, such as your gender and age;
Commercial information, such as payment and billing information; and
Other information that relates to or is capable of being associated with you, such as passwords, personal preferences and interests, age, gender, and any other personal information you choose to provide.

Information Collected Automatically We automatically collect personal information when you access and use our Services, including:

Device and network identifiers such as your IP address, mobile advertising ID, media access control (MAC) address, and identifiers associated with browser cookies, web beacons and similar technologies we deploy on our Services;
Internet or electronic network activity information, such as your Internet service provider (ISP), browser type and operating system version, language settings, access times, pages viewed, the routes by which you access our Services, and your use of any hyperlinks available within our Services; and
Geolocation data, such as (i) information that identifies the precise location of your mobile device (when we have your consent to do so) and (ii) your IP address, which may be used to estimate your approximate location.

Cookies and Similar Technologies We and our advertising and analytics service providers use cookies, which are small text files that help store user preferences and activity, similar technologies such as web beacons, pixels, ad tags, and SDKs, which are blocks of code provided by our partners that may be installed in our mobile and online applications, to recognize you when you visit our Services, and to collect information such as the number of visits, which features, pages, or content are popular, and to measure your browsing activities. These technologies allow us to optimize the operation of our Services, including by allowing us to help ensure our Services are functioning properly, improve the Services, and to provide, target, and measure advertisements. Information from Third Parties We may collect personal information about you from other sources so we can better understand you and provide you with services, advertising, and offers that may be of interest to you. For example, we may collect personal information about you from:

Third-party social media services, such as Facebook, Twitter, and Google, that you use to interact with our Services (e.g., to create an account) or that allow you to share information, but always in accordance with the authorization procedures and privacy settings you establish with such social media services;
Television services (or “multichannel video programming distributors”) or other third-party services, such as film exhibitors, that distribute our content; and
Our unaffiliated partners, such as third-party interactive applications (e.g., mobile devices, third-party services, embedded audio and video players), co-branded partners and websites (e.g., on our Facebook pages), our advertisers, and commercially available sources (e.g., data aggregators and public data sets).

Personal Information We Derive We may derive information or draw inferences about you based on the information we, or our partners, collect. For example, we may make inferences that you are interested in a particular type of content or event so that we can show content or ads that are more relevant to your interests. We may also build a profile of you containing information that we, or third parties, may collect in order to identify you across sites, devices, and over time and may augment your profile with information derived from inferences described above. All of the information we collect about you may be combined and used for the purposes described in the “Use of Your Personal Information” section below.

Use of Your Personal Information

We collect and use information about you for the following purposes, including to:

Provide, maintain, and improve our Services, as well as to develop new content and features;
Complete the transactions you request and perform our contractual obligations;
Create, manage, and authenticate your account;
Send notifications related to your account and purchases;
Send promotional messages and newsletters such as via email, text messaging, or push notification;
Enable you to participate in public platforms or other interactive features of the Services;
Respond to customer service requests;
Conduct internal research and development;
Target advertisements to you both on and off of our Services;
Participate in or respond to surveys or requests for opinions, feedback and preferences;
Analyze traffic and user activities on our Services, identify popular areas or features, and optimize and personalize the Services;
Debug the Services; and
Protect the rights and property of Dark Frames and others and comply with our legal obligations, including to detect, investigate, and prevent fraud and other illegal activities and to enforce our agreements.

We may use each of the categories of personal information we collect for all of the uses described above.

Disclosure of Your Personal Information

We share the personal information we collect in the limited circumstances described below.

With our Affiliates and Subsidiaries. We disclose your personal information to other Dark Frames companies, subsidiaries and affiliates, for the purposes described in the “Use of Your Personal Information” section above.
With our Service Providers. We share personal information with unaffiliated companies or individuals we hire or work with that perform services on our behalf, including customer support, web hosting, information technology, payment processing, event providers, direct mail and email distribution, contest, sweepstakes and promotion administration, and analytics services.
In Connection with a Corporate Transaction. We may disclose or transfer personal information as part of, or during negotiations for, any purchase, sale, lease, merger, or any other type of acquisition, disposal, or financing involving our brands.
With our Professional Advisors. We share personal information with our legal, financial, insurance and other advisors in connection with the corporate transactions described above or in connection with the management of our business and operations.
With Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We share personal information when it’s necessary for us to comply with applicable law or legal process, to respond to legal claims, or to protect our rights, property or personal safety of our users, employees, or the public.
With Your Consent or At Your Direction. We share personal information with third parties when you ask us to do so or intentionally interact with a third party. For example, if you decide to participate in certain interactive areas or features of our Services, such as posting a comment on a public blog, you are directing us to share this information with other users of our Services.

We do not sell your identifying information such as your name, email address, phone number, or postal address. Some of our brands share identifiers such as cookies and the advertising identifier associated with your mobile or internet-connected device with our advertising partners, and those partners use and share those identifiers to show advertisements that are targeted to your interests. Where a brand does this, it will give you the opportunity to opt out by clicking the “Do Not Sell My Personal Information” link on the home page of the relevant website, mobile and online application, or other service. Please note that when you use these tools on our websites, you will need to renew your choices if you clear your cookies or use a new browser or device. In addition to the disclosures above, we also disclose personal information to companies to provide analytics services and display advertisements on our Services. These providers may use cookies, web beacons, device identifiers, and other tracking technologies which collect information about your use of our Services. This information may be used by us and others to determine the popularity of our Services, deliver advertising and content targeted to your interests on our Services and on other websites, apps, and other services and to better understand your online activity. You can find more information about this practice or to opt out of your web browsing activity for interest-based advertising purposes, by visiting aboutads.info/choices. Your device may also include a feature that allows you to opt out of the use of information about your use of mobile and online applications for interest-based advertising purposes (“Limit Ad Tracking” on iOS devices or “Opt Out of Personalized Ads” on Android devices).

Social Sharing

The Services may allow you to share your personal information with social media platforms and other third parties. When you share in this manner, the privacy practices of the social media platform control who has access to your information and how it is treated by the social media platform. Please consult the privacy policies of any social media platform to which you share information in this manner to learn about the social media platform’s data practices.

Children’s Content

In cases where channels available through our general audience services are directed to children, we collect only a limited amount of personal information from those channels, as permitted by the Children’s Online Privacy Protection Act. Specifically, we may collect IP address, device identifiers, certain unique ID numbers, and limited viewing information. We do not use, or allow our partners to use this information other than for purposes of supporting our internal operations, such as to provide children with access to features and activities on the Services, to customize content and improve our Services, or serve contextual advertising or limit the number of times a particular advertisement is seen. We never allow interest-based advertising on portions of our Services that are directed to children or where we know that the user is a child or a teen under 16.

Your Rights and Choices

Marketing Communications You may opt out of receiving promotional communications from us by following the instructions in those messages. If you opt out, we may still send you non-promotional communications, such as emails about your account or orders from us Location Data When you use any of our mobile and online applications that collect precise location information, you may be asked to consent to the collection of this information. You can change your preferences at any time through the settings on your mobile device. Mobile Push Notifications/Alerts With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Contact Us

If you have any questions, comments or concerns, you may contact us at [email protected].